Austen is co-author of “Secret Sauce: The Ultimate Growth Hacking & Marketing Guide.” Austen has moved millions of visitors and dollars through multiple channels from Pinterest to SEO.
Together with his co-author, Vincent, they’ve raised nearly $50,000 from 700+ backers – for an e-book! They did this through the very same tactics that he teaches (which he also shares in this interview).
During our chat, Austen really opened up and took me to school about leveraging platforms for MASSIVE rapid growth. He shares his brilliant strategy for gaining 1,500 subscribers per day from free traffic, and how he was able to hit his Kickstarter goal for “Secret Sauce” in just four hours with only one month of preparation.
He’s engaged in numerous adventures in marketing over the last ten years, such as helping a friend sell $4,000 worth of neckties through Instagram, and talks about how he started as a growth hacker in his teen years – discovering an ebay glitch, buying iPods for $50 and reselling them for $300 – 400.
He discusses the mistakes that most people make when it comes social media marketing, and why tactics without strategy is futile. He also shares his best growth hacking strategies to execute upon that work “smarter, not harder” getting you tons of traffic, revenue and sales.. while working less.
Austen’s Kickstarter for Secret Sauce closes in less than one day – with tons of great rewards still available. You can pledge at the lowest level (less than $1.50) to receive an invite to his exclusive growth hacking group on Facebook.
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